OUR
STORY
Founded in 2022, Beauty by Esma G is a London-based beauty business with deep roots in Turkish beauty traditions. Behind the brand is Esma Guran, whose journey into beauty began after more than 15 years of teaching academic English at one of the country’s leading universities.
Driven by a lifelong passion for artistry and self-expression, Esma made the bold decision to shift her career and channel her creativity into the world of beauty; a field where precision, aesthetics, and confidence beautifully intertwine.
Located in the heart of London, Victoria, Beauty by Esma G specializes in semi-permanent makeup and skincare, offering bespoke services including nanobrows, lash lifting, brow lamination, lip blush, semi pmu dipliner and facials.
Our mission is simple yet profound: to provide every client with an exceptional beauty experience, combining technical excellence, artistic flair, and the highest standards of care.
At Beauty by Esma G, we are proud to bring timeless beauty techniques to London creating a space where every client feels confident, radiant, and empowered.
